What is the definition of Techniques Fear?

"Sure, 'techniques fear' is a funny-lit term that basically means using specific methods to make someone feel afraid or uncomfortable. It's like the art of turning a regular day into a horror movie without a script."

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Here's an unsettling example sentence: "The marketing team employed the 'techniques fear' strategy to scare off potential customers by displaying the faces of their competitors' employees in their ads, hoping that the terror of seeing coworkers being fired would make people avoid buying our product."